From ad click to new customer to repeat revenue, tracked end to end through PulseAI Commerce. We measure what your P&L measures: new customers, margin and lifetime value, not the platforms' own scorecards.
Trusted by furniture, bedding, apparel, art and specialty retail brands across Australia.
Revenue is not profit.
Topline hides the truth
A campaign can return 4× and still lose money once product cost, shipping and returns land. We model to contribution profit, not revenue.
Returning is not growth.
Growth means new customers
Say 60% of your 'growth' is returning customers who would have bought anyway. Measure blended returns and you'll scale spend that buys nothing new.
Clicks are not customers.
Every platform claims the sale
Add the platforms' dashboards together and you sold 140% of your orders. We deduplicate against your store's own order data, so one sale counts once.
We measure what your P&L measures: new customers, contribution margin, and what a customer is worth over twelve months. Not platform-reported wins.
PulseAI Commerce is the retail module of PulseAI. It connects your ad platforms, your store and your email together, so every dollar of marketing spend has a direct line to new customers, margin and repeat revenue.
Workspace
Your store / Mission Control
New customers · last 30 days
412
+56vs prev period·16%
Blended MER
4.2×
$386k revenue on $92k spend
356 monthly avg
Revenue
$386k
Orders
1,180
New customers
412
nCAC
$58
AOV
$327
MER
4.2×
Order journey · last 30 days
From ad click to repeat revenue
Ad click
38.4k
Add to cart
3,070
8.0% click to cart
Orders
1,180
38% cart conversion
New customers
412
35% of orders are new
12mo LTV
$214k
2.3× first-order value
Channels · by new customers
Last 30 days
Insights · last 7 days
Reviewed by WHD
Two campaigns buying the same customer
Brand search and Shopping overlap at $2.1k this month. Both claim the sale; you pay twice. Split shipped for review.
TikTok creative refresh holding
New UGC batch lifted click-through +32% with nCAC down $9. Worth another $600 next period.
Reporting on new customers, not blended
Returning customers are 65% of orders. All channel returns above are new-customer only, so growth spend buys growth.
Platform budget pacing · month to date
Day 22 of 30 (73% elapsed)
Revenue from store order data. Hashed identifiers only.
Every Google, Meta, TikTok and YouTube dollar mapped to real orders in your store, deduplicated across platforms.
Acquisition spend separated from retention revenue, so growth means new customers, not relabelled loyalty.
Cohort models by product line and channel show what a customer is worth over twelve months, not just the first order.
Budgets steered by contribution profit after product cost, shipping and returns. Not topline revenue.
PulseAI Commerce integrates with the platforms Australian retailers actually run on, at the order layer, where revenue is real.
Don't see your platform? We'll build the integration.
Marketplace sales are tracked as their own channel, so they never inflate the performance of your store campaigns.
Most agencies scale spend and hope the unit economics hold. We put the checks in writing first: margin floors, feed hygiene and platform policy, reviewed before a dollar goes live.
Every product line gets a contribution-margin floor agreed in writing, with product cost, shipping and returns in the model. Campaigns that can't clear the floor are killed before launch, not after a quarter's spend is gone.
Shopping campaigns live and die on the product feed. Titles, identifiers, pricing accuracy, stock sync and disapprovals are monitored weekly, because a broken feed wastes spend silently while every dashboard stays green.
Pricing claims, sale terms, restricted categories and review policies are checked against each platform's advertising rules before launch, so your account doesn't get suspended in the middle of your biggest sale weekend.
We're a marketing partner, not your accountant. We work with your finance lead to agree the margin inputs, then hold every campaign to them.
CASE STUDY VIDEO. Bedzy. 16:9, 60 to 90s. Source cut available: YouTube oRmMTw3VttE ('How Bedzy scaled faster with smarter marketing'). Self-host the mp4 or re-edit with PulseAI Commerce dashboard inserts. Captions track required.
47%
New-customer CAC reduction
$180k
Quarterly cannibalisation found
[X]×
Blended MER, deduplicated
[X]%
Revenue growth, year on year
“[Quote from Bedzy founder, to be sourced]”
PulseAI INSERT 1. PulseAI Commerce channel mix view. 16:10 retina. Google + Meta + TikTok contribution to new customers, deduplicated. 1920x1200.
PulseAI INSERT 2. PulseAI Commerce 12-month LTV cohort view. 16:10 retina. First-order value vs 12-month customer value curve by channel. 1920x1200.
