Grow your store.Profit first, then scale.
Google Ads, Meta and email, run for your store and measured against your store's own orders. You see which channels bring in new customers at a margin, not which platform claims the sale.
Most marketing in eCommerceis measured wrong.
Say a $120 order carries $70 of product, packing and shipping, and the platform claims it for $40 of ads. The dashboard calls that a 3x return. Your P&L calls it a $10 profit.
We measure what your P&L measures: new customers, contribution margin and what a customer is worth over twelve months. Not clicks. Not platform-reported wins.
A campaign can return 4x and still lose money once product cost, shipping and returns land. Topline hides the truth.
When most of your 'growth' is loyal customers who would have bought anyway, scaling spend buys nothing new.
Add the dashboards together and you sold 140% of your orders. One sale should count once.
Illustrative product view. Sample figures, not a client account.
Measuring it is half the job.Here's the other half.
Three kinds of future customer, the channels that reach each one, and the work that turns interest into an order that holds its margin.
One playbook. Tunedfor what you sell.
Marketplace sales are tracked as their own channel, so Amazon and eBay never inflate the performance of your store campaigns. Don't see your platform? We'll build the integration.
How PATRICKS scaled ad spend profitably.
“They're not just focused on the ROAS. They really care about the wider business as well. A really big target for us is new customer acquisition, and they've helped us meet that target each month.”
Pierce, PATRICKSResults as stated by PATRICKS in their testimonial, March 2025.
You have questions.
We have answers.
Size is not the filter. We work with founder-run stores and multi-warehouse brands alike. What matters is that your unit economics can support growth: a product with real margin and the stock to fulfil it. The first conversation is as much about whether we are the right fit for you as the other way around.
We run the full growth stack: paid search and Shopping, paid social, email and SMS flows, product feed management, landing pages and conversion tracking, measured against new customers and contribution margin rather than clicks.
Most engagements are ongoing management, because compounding is where the results are. We do scope discrete projects (audits, feed rebuilds, email flows, tracking builds) when that is the right first step.
Google Ads and Shopping, Meta, TikTok, and Klaviyo for email and SMS, tied together with PulseAI Commerce so every channel is judged on new customers and margin, not platform-reported revenue.
Demand-capture channels can move within weeks. The compounding channels (email flows, repeat purchase, lifetime value) build over months. We set expectations per channel in the first session.
Book a strategy session. Twenty minutes with a senior strategist to go through your channels, your spend and what your store's growth should look like. No obligation either way.