01
Performance Marketing
One team runs every channel as a single system. PulseAI pressure-tests each one against the others and against your P&L. Budget moves where it earns.
PerformanceCreativeAI Intelligence
The Marketing Partner For Ambitious Brands Who Want Profitable Growth
We're the agency youwish you hired threeagencies ago.
$50m+
Revenue generated
35%
Avg. NCAC reduction
200+
Brands scaled
2.6yrs
Avg. retention
Why we exist
Most marketing spend fails quietly.
We built WHD to fix that.
WHD started in 2014, when James Walker and Lana Thomas joined forces from opposite sides of the digital fence. Both had watched the same thing happen too many times: budgets approved, dashboards lighting up green, and not enough of it landing on the bottom line.
So they built the agency they wished they could hire. One team where creative performs, every decision is backed by data, and the financial outcome drives the strategy. More than a decade on, that is still the whole point.
Nothing runs until success is defined.
We agree the outcomes before anything launches, with scale and kill conditions written in. Hit a kill threshold and we stop; hit a scale threshold and we put more behind it.
Channel specialists. Not generalists.
Every platform is run by someone who's spent years in it, not a generalist juggling five. We invest heavily in training, so the person on your account knows where the money leaks.
End-to-end. In-house.
Paid media, creative and strategy sit under one roof. Most clients come to us worn out from stitching three agencies together and chasing each one for answers.
AI on top of senior strategy.
An AI layer runs the analysis at a scale no human team can match, then a senior strategist signs off every move before a dollar shifts.
Measured on the bottom line.
We track the numbers that hit your P&L: new customers, what they cost to acquire, profit per sale. If it doesn't move the bottom line, it doesn't count.
Selective. No lock-ins.
We only take on brands we're confident we can grow, and there are no long-term contracts. You stay because the results keep coming.
Four specialist teams.
One growth engine.
02
Creative Production
Ad creative, UGC, video and scripting.
Our in-house team produces the core assets, while a Creator Network adds fresh UGC ready to promote your brand. Everything is built to test fast and scale what works.
03
SEO & AI Search
SEO, content and AI search visibility.
Search is splitting in two: classic Google results and the answers AI tools hand people directly. We build content that earns both, so your brand is the answer. It compounds, while paid keeps renting attention.
04
Strategy, Data & Automation
Strategy, attribution, CRO and lifecycle automation.
The system that holds the growth together. We get tracking and attribution clean enough to trust, fix the conversion paths, and automate the lifecycle. Every decision runs on real numbers.
“We’re not here to spend your marketing budget. We’re here to maximise the return on your marketing investment”
James Walker, Co-Founder
Before we start
01Profitability model
Model the account.
We model what each channel needs to hit to be profitable: target spend, cost per new customer, return per marketing dollar and profit per sale. We run those numbers across a range of scenarios, so before anything goes live there's a clear bar for what every channel has to achieve.
02Written targets
Lock in the targets.
We walk you through the model. The numbers are on the table before any campaign goes live. Nothing runs against a target you haven't agreed to in writing.
03Monthly decisions
Scale, change or kill. Every month.
The scale and kill lines are set before launch, then we act on them. Every month, each channel gets a live decision: put more behind it, change the approach, or stop. Nothing keeps running just because it's in the budget.
The system we run
PulseAI.
Our proprietary performance engine. It watches every channel against your targets, catches the wastage other tools miss, and keeps you ahead.
Learn morepulse.whd.au·Mission Control
Synced 02:14 AEST
Revenue · last 30 days
$540k
+$58k
Apr 18Email send + 22% Meta lift
ChannelSpendROASΔ 7DTrend
Google$48.2k4.2×+18%
Meta Ads$62.4k3.8×+5%
TikTok$18.1k2.4×−12%
YouTube$11.8k5.1×+24%
pulse.whd.auSynced 02:14
Revenue · last 30 days
$540k+$58k
ChannelROASΔ 7D
Google4.2×+18%
Meta Ads3.8×+5%
TikTok2.4×−12%
YouTube5.1×+24%
OPPORTUNITY1 of 3
Reallocate $4.2k from TikTok to YouTube
TikTok ROAS down 12% W/W, YouTube up 24%. PulseAI projects +$8.4k revenue at current CAC.
Nothing auto-executes. Strategist holds the line.
What clients say
Rated by the brands we grow.
The Ignite Method
90 days to transformed marketing.
A structured three-phase methodology that turns underperforming marketing into a measurable growth engine.
Month 1
Foundation
- Kick-off & discovery
- Account, channel & competitor audit
- Profitability modelling
- Tracking, pixels & attribution
- Landing pages & CRO
- Audience build & sync
- Creative & content production
MilestoneStrategy presentation
Month 2
Launch & learn
- Campaign build & QA
- Channel launch
- PulseAI dashboard live
- Daily monitoring & pacing
- First optimisations
- Creative testing
- Weekly performance reviews
MilestoneFirst performance review
Month 3
Scale
- Scale signal activation
- Kill condition review
- Budget reallocation
- Creative iteration
- New audience testing
- Channel expansion
- 90-day model refresh
MilestoneQuarterly strategy review
Questions, answered.
We do our best work with businesses that already have something proven to grow. That usually means you've found your customers, you know what they're buying and why, and you're ready to put real budget behind reaching more of them. If you're still working out what the business is, we're probably too early for you (and we'll tell you that). The first conversation is as much about whether we're right for you as the other way around.
We get your business in front of the right people and turn that attention into customers. That means ads on Google, Meta (Facebook and Instagram), TikTok and YouTube, the videos and creative that make those ads work, and the automated emails and follow-ups that turn enquiries into sales. One team, all in-house, one plan, and one number we're all accountable for: the revenue your marketing brings in. Every dollar is tracked to what it returns, so you're never guessing whether your marketing is paying for itself.
Most of our clients are ongoing, because marketing gets better the longer it runs. The first few months tell us what your customers respond to, and every month after that we're building on what's already working rather than starting from scratch. That's where the real returns come from. If you only need a one-off strategy or build, ask. If it's right for your business we'll do it, and if it isn't, we'll tell you before you spend a dollar.
We're certified partners with Google, Meta (Facebook and Instagram), TikTok and Klaviyo, which means we've proven we can get a return on them, not just spend on them. We also make sure your business shows up when people search, whether that's on Google or by asking ChatGPT and other AI tools. And we build automations in most CRMs that take care of the follow-ups, reminders and admin your team is doing by hand, so you get your time back. If a platform won't earn its place in your numbers, we won't sell it to you.
We understand why you're asking, and the honest answer is it depends on your market, your industry and where you're starting from. Some clients see movement in the first few weeks, others take a few months. But we'd push back on the question a little. The better one is: what does every dollar I put into marketing bring back, is that profitable, and how do we prove it and then scale it? That's exactly what our Ignite program is built to answer. It's the structured framework we launch every new client with, and it treats your first few months as a focused sprint to get to the truth fast: is this working, and where do we grow from here?
Book a call. We will talk through your business, tell you whether we are a fit, and map out where the growth is. No obligation either way.