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Are you burning through budget without actually growing your customer base? Most brands think their Google Ads are performing well, but they're just recycling the same customers. James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the settings and strategies that separate new customer acquisition from remarketing spend. What We Cover: • Why your Performance Max campaigns might be wasting 70% of budget on existing customers • The customer acquisition settings most agencies don't even know exist • How brand campaigns are inflating your conversion data • Simple audience exclusions that completely change your results ──────── Tired of ads that look good on paper but don't grow your business? WHD helps ambitious brands turn ad spend into actual customer growth. Visit https://whd.au to talk with our team. ──────── Hosted by James Walker – Managing Director at WHD Guest: Brent Neale – Google Ads Specialist at WHD 6:52
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy41NkI0NEY2RDEwNTU3Q0M2

Your Google Ads Are Just Hitting The Same Customers Over and Over

WHD August 2, 2025

Most businesses struggle with Facebook lead forms - they get volume but terrible quality. Here's how Steph generated 1100 qualified leads at just $26 each in 6 weeks. What We Cover: • Why choosing 'higher intent' over 'more volume' changes everything • The 6-question formula that maintains low CPA while improving quality • How conditional logic filters out unqualified leads before you pay • The Zapier setup that turns 1100 leads into manageable workflow • Why most agencies get lead form quality completely wrong ──────── Tired of Facebook leads that never convert? Steph has released a course that will teach you her exact method: https://whd.au/master-meta-lead-generation-course/ ──────── Hosted by James Walker – Managing Director at WHD Guest: Steph McGrath – Head of Paid Social Strategy at WHD 5:33
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy4yODlGNEE0NkRGMEEzMEQy

The Facebook Lead Strategy Everyone's Missing

WHD July 17, 2025

Ever search for your own business and wonder why your ads don't show up? You're not alone - and there's actually good reasons why this happens. James Walker (Managing Director at WHD) and Tia Scott (Google Ads Specialist at WHD) break down exactly why your ads might be invisible to you, even when they're working perfectly. What We Cover: • Why new campaigns seem to disappear when you search for them • The impression share trap that catches most business owners • How Google's audience signals work against you as a business owner • Why clicking your own ads is sabotaging your budget • When you should (and shouldn't) expect to see your own ads ──────── Searching for your business but can't find your ads? Don't panic - it might mean they're working exactly as they should. WHD helps brands understand what's really happening with their Google Ads performance. Visit https://whd.au to talk with our team. ──────── Hosted by James Walker – Managing Director at WHD Guest: Tia Scott – Google Ads Specialist at WHD 5:15
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy4wMTcyMDhGQUE4NTIzM0Y5

Why You Can't See Your Own Google Ads When Searching

WHD July 8, 2025

Your Google Ads budget is stuck on the same 5% of products while 92% of your inventory gets ignored. Here's the exact strategy that broke a 7-figure ecom brand out of stagnation and delivered 15% year-on-year growth for the first time in years. James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the product distribution method that's working right now. What We Cover: • Why 4,500 SKU brands hit spend ceilings (and how to break through) • The script that automatically sorts products into performance buckets • When to kill underperforming products vs when to scale winners • Why your 'best sellers' might just be budget hogs • The campaign structure that forces Google to test your full range ──────── Stuck spending the same budget on the same products? WHD helps ecom brands unlock profitable scale across their full product range. Visit https://whd.au to talk with our team. ──────── Hosted by James Walker – Managing Director at WHD Guest: Brent Neale – Google Ads Specialist at WHD 6:57
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy41MjE1MkI0OTQ2QzJGNzNG

How To Get More Of Your Products Showing On Google Shopping

WHD July 2, 2025

Meta just quietly rolled out Threads as an ad placement - but here's the catch: you can't see what your ads look like, you can't track performance, and they're already spending your budget there. James Walker (Managing Director at WHD) and Thom Riley (Senior Paid Social Specialist at WHD) break down why this launch feels half-baked and what it means for your ad accounts. What We Cover: • Why Meta's own preview tools don't show Threads ads • The tracking blackout that's hiding your spend • How this mirrors TikTok's problematic Pangle rollout • The simple campaign structure to test Threads safely • Why our Meta rep won't return calls about this ──────── Worried your ads are running where you can't see them? WHD helps brands reclaim control of paid social investments. Visit https://whd.au to talk with our team. ──────── Hosted by James Walker – Managing Director at WHD Guest: Thom Riley – Senior Paid Social Specialist at WHD 4:56
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy4wOTA3OTZBNzVEMTUzOTMy

Meta Added Threads Ads But You Can't Track Them

WHD June 27, 2025

If your social strategy is only focused on content pillars, you’re probably leaving reach and engagement on the table. In this episode of What’s Hot in Digital, James is joined by WHD’s Head of Organic Social, Kayla, to break down the difference between reach content and nurture content — and how finding the right balance between the two can drive real brand growth. This is the framework we use across all of our organic social clients to grow audiences and build brand loyalty without relying on paid ads. What we cover: • The difference between reach content and nurture content • Why most brands get stuck posting only one type • Examples of high-performing reach and nurture content • How to structure your content calendar for consistent growth • What metrics actually matter when it comes to organic social Whether you’re managing your own social media or leading a team, this episode will give you a clear structure to build a smarter strategy. ⸻ Want an organic strategy that actually grows your audience and drives conversions? WHD helps brands build high-performing organic content across TikTok, Instagram and more. Visit https://whd.au to get in touch. ⸻ Hosted by James Walker, Managing Director at WHD Guest: Kayla Sylvester – Head of Organic Social at WHD 6:36
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy4xMkVGQjNCMUM1N0RFNEUx

Reach vs Nurture: The Social Media Strategy Most Brands Miss

WHD May 29, 2025

Google Ads is rolling out a new AI-powered feature called AI Max — and it could signal the next big shift in how search campaigns are run. In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Google Ads Specialist, Brent Neale, to break down everything we know about AI Max so far, how it compares to Performance Max and DSA, and what advertisers should expect once it’s live. This isn’t just another feature — this could change how you structure your search strategy entirely. What we cover: • What AI Max is and how it differs from standard Search and DSA • Why Google is pushing further into automation and AI • How AI Max pulls in data from across your entire ad account • What we still don’t know (but need to watch for) • Key questions around reporting, bidding and campaign structure If you’re spending money on Google Ads, you need to know how this will affect your account — before it rolls out. ⸻ Need help navigating the latest changes in Google Ads? WHD helps ambitious brands stay ahead with smart, scalable campaign strategies. Visit https://whd.au to talk with our team. ⸻ Hosted by James Walker – Managing Director at WHD Guest: Brent Neale – Senior Google Ads Specialist at WHD 5:52
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy41MzJCQjBCNDIyRkJDN0VD

Google’s AI Max Is Coming

WHD May 20, 2025

Think your Meta Ads are driving new customers? Think again. In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to break down one of the most common issues we uncover when auditing ad accounts: budgets being quietly burned on existing customers instead of acquiring new ones. We’ll walk through the strategies we use to reduce wasted spend, take back control of your targeting, and scale new customer acquisition profitably. Here’s what we cover: • How to properly exclude existing customers using Klaviyo and Shopify • Why A+SC campaigns are often over-reporting performance • Where to set audience rules inside Meta’s backend (and what to avoid) • How to read the “New vs Existing Customer” breakdown in Ads Manager • What to expect when shifting to cold audiences — and how to structure for success If you’re serious about growing your customer base and scaling with Meta Ads, this is a must-watch. ⸻ Want to stop wasting budget on warm traffic and finally scale cold acquisition? WHD builds paid social strategies that drive real growth — not just inflated ROAS. Visit https://whd.au to talk strategy. ⸻ Hosted by James Walker – Managing Director at WHD Guest: Thom Riley – Senior Paid Social Specialist at WHD 6:13
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy5DQUNERDQ2NkIzRUQxNTY1

Most Brands Are Wasting Meta Budget on the Wrong Audience

WHD May 14, 2025

If you’re not checking your negative keywords regularly, your Google Ads campaigns are leaking budget — fast. In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the exact negative keyword process we follow to clean up traffic, improve conversion rates, and get more out of every dollar spent on Google Ads. We’re not talking theory — this is the day-to-day work that actually drives better results. Here’s what you’ll learn: Why most accounts waste budget on irrelevant or low-intent searches How to properly structure your negative keyword lists What to look for in your search query reports Why match type matters when negating terms The weekly process we follow to maintain high-quality traffic Negative keyword work might sound boring, but it’s one of the highest-impact things you can do inside an ad account — especially when you’ve just taken one over or are starting fresh. Tired of irrelevant clicks and wasted ad spend? WHD helps ambitious brands run high-performance Google Ads campaigns that convert. Visit https://whd.au to talk strategy. Hosted by James Walker – Managing Director at WHD Guest: Tia Scott – Google Ads Specialist at WHD 5:57
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy45NDk1REZENzhEMzU5MDQz

This Google Ads Task Should Be Done Every Week

WHD May 11, 2025

Thinking about using content creators to boost your brand’s reach and credibility? In this episode of What’s Hot in Digital, WHD’s Social Media Coordinator, Miller Kerta, joins James to unpack how brands can source, brief, and manage creators to get high-performing content — without the inflated costs or overhyped influencer deals. Whether you’re running paid ads or building your organic presence, this episode will show you how to do creator partnerships the right way. Here’s what we cover: • The difference between creators, influencers and ambassadors (and why it matters) • How to find aligned creators that actually convert • What to include in your outreach to get responses from high-quality talent • The contract terms you must include to protect your brand • How we manage creators to ensure content gets delivered on time, on brief, and on budget Tactical advice. Real examples. Proven processes that work. ⸻ Want help building a scalable content creator strategy? WHD manages creator sourcing, outreach and content delivery end-to-end — so your brand gets creator content that actually performs. Visit https://whd.au to learn more. 8:38
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy5GNjNDRDREMDQxOThCMDQ2

Stop Wasting Money on Influencers: Do This Instead

WHD May 8, 2025

Your TikTok content isn’t getting the reach you expected — and you’re not alone. In this episode of What’s Hot in Digital, WHD’s Organic Social Media Coordinator Emma Swan joins James to break down what’s really working on TikTok right now — and why most brands are still getting it wrong. You’ll learn: • Why deleting low-performing videos could be hurting your reach • How to use trends the right way (without chasing empty views) • What TikTok looks for in native content • Why video perfection is overrated • How to build trust and visibility through employee-generated content • And whether scheduling tools are killing your engagement Whether you’re running a personal brand, an eCom store, or service-based business — if you’re trying to grow on TikTok in 2025, this episode is packed with the strategy, insights, and real-world examples you need to move the needle. 👉 Ready to grow with content that converts? Visit https://whd.au Hosted by James Walker – Managing Director at WHD Guest: Emma Swan – Organic Social Media Coordinator at WHD 9:49
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy40NzZCMERDMjVEN0RFRThB

The Real Reason Your TikTok Strategy Isn’t Working

WHD May 5, 2025

Want to get hired in digital marketing? This episode breaks down exactly what stands out — and what gets ignored. We’re joined by Lauren Macdougall, General Manager at WHD and the person behind most of our hiring decisions. She shares real-world insights into how applicants get noticed (and why most don’t), especially for creative, sales, and social roles. Here’s what we cover: • Why a well-written, tailored application matters more than AI perfection • How to stand out in a sea of resumes (hint: almost no one sends a video) • The biggest mistakes applicants are still making in 2025 • What to include in your portfolio if you’re entry-level • Why custom TikToks and real effort get you interviews Whether you’re applying for your first job in marketing or trying to break into a better agency — this episode is packed with practical tips you can act on today. ⸻ Looking for a career in digital? We’re always on the lookout for driven creatives and marketers. See open roles at https://whd.au ⸻ Hosted by James Walker – Managing Director at WHD Guest: Lauren Macdougall – General Manager at WHD 6:14
YouTube Video UEw0OG9od082VkRjakZvOExYd20yWUJZOWRkZThiMVByNy5EMEEwRUY5M0RDRTU3NDJC

How to Actually Get Hired in Digital Marketing (What We Look For)

WHD May 2, 2025

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Are you burning through budget without actually growing your customer base? Most brands think their Google Ads are performing well, but they're just recycling the same customers. James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the settings and strategies that separate new customer acquisition from remarketing spend. What We Cover: • Why your Performance Max campaigns might be wasting 70% of budget on existing customers • The customer acquisition settings most agencies don't even know exist • How brand campaigns are inflating your conversion data • Simple audience exclusions that completely change your results ──────── Tired of ads that look good on paper but don't grow your business? WHD helps ambitious brands turn ad spend into actual customer growth. Visit https://whd.au to talk with our team. ──────── Hosted by James Walker – Managing Director at WHD Guest: Brent Neale – Google Ads Specialist at WHD 6:52
YouTube Video UEw0OG9od082VkRjaWxUSHg3R1BzWGlBdmNyTDJBdEhTdi5DQUNERDQ2NkIzRUQxNTY1

Your Google Ads Are Just Hitting The Same Customers Over and Over

WHD August 2, 2025

Ever search for your own business and wonder why your ads don't show up? You're not alone - and there's actually good reasons why this happens. James Walker (Managing Director at WHD) and Tia Scott (Google Ads Specialist at WHD) break down exactly why your ads might be invisible to you, even when they're working perfectly. What We Cover: • Why new campaigns seem to disappear when you search for them • The impression share trap that catches most business owners • How Google's audience signals work against you as a business owner • Why clicking your own ads is sabotaging your budget • When you should (and shouldn't) expect to see your own ads ──────── Searching for your business but can't find your ads? Don't panic - it might mean they're working exactly as they should. WHD helps brands understand what's really happening with their Google Ads performance. Visit https://whd.au to talk with our team. ──────── Hosted by James Walker – Managing Director at WHD Guest: Tia Scott – Google Ads Specialist at WHD 5:15
YouTube Video UEw0OG9od082VkRjaWxUSHg3R1BzWGlBdmNyTDJBdEhTdi45NDk1REZENzhEMzU5MDQz

Why You Can't See Your Own Google Ads When Searching

WHD July 8, 2025

Your Google Ads budget is stuck on the same 5% of products while 92% of your inventory gets ignored. Here's the exact strategy that broke a 7-figure ecom brand out of stagnation and delivered 15% year-on-year growth for the first time in years. James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the product distribution method that's working right now. What We Cover: • Why 4,500 SKU brands hit spend ceilings (and how to break through) • The script that automatically sorts products into performance buckets • When to kill underperforming products vs when to scale winners • Why your 'best sellers' might just be budget hogs • The campaign structure that forces Google to test your full range ──────── Stuck spending the same budget on the same products? WHD helps ecom brands unlock profitable scale across their full product range. Visit https://whd.au to talk with our team. ──────── Hosted by James Walker – Managing Director at WHD Guest: Brent Neale – Google Ads Specialist at WHD 6:57
YouTube Video UEw0OG9od082VkRjaWxUSHg3R1BzWGlBdmNyTDJBdEhTdi5GNjNDRDREMDQxOThCMDQ2

How To Get More Of Your Products Showing On Google Shopping

WHD July 2, 2025

Google Ads is rolling out a new AI-powered feature called AI Max — and it could signal the next big shift in how search campaigns are run. In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Google Ads Specialist, Brent Neale, to break down everything we know about AI Max so far, how it compares to Performance Max and DSA, and what advertisers should expect once it’s live. This isn’t just another feature — this could change how you structure your search strategy entirely. What we cover: • What AI Max is and how it differs from standard Search and DSA • Why Google is pushing further into automation and AI • How AI Max pulls in data from across your entire ad account • What we still don’t know (but need to watch for) • Key questions around reporting, bidding and campaign structure If you’re spending money on Google Ads, you need to know how this will affect your account — before it rolls out. ⸻ Need help navigating the latest changes in Google Ads? WHD helps ambitious brands stay ahead with smart, scalable campaign strategies. Visit https://whd.au to talk with our team. ⸻ Hosted by James Walker – Managing Director at WHD Guest: Brent Neale – Senior Google Ads Specialist at WHD 5:52
YouTube Video UEw0OG9od082VkRjaWxUSHg3R1BzWGlBdmNyTDJBdEhTdi41MzJCQjBCNDIyRkJDN0VD

Google’s AI Max Is Coming

WHD May 20, 2025

If you’re not checking your negative keywords regularly, your Google Ads campaigns are leaking budget — fast. In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the exact negative keyword process we follow to clean up traffic, improve conversion rates, and get more out of every dollar spent on Google Ads. We’re not talking theory — this is the day-to-day work that actually drives better results. Here’s what you’ll learn: Why most accounts waste budget on irrelevant or low-intent searches How to properly structure your negative keyword lists What to look for in your search query reports Why match type matters when negating terms The weekly process we follow to maintain high-quality traffic Negative keyword work might sound boring, but it’s one of the highest-impact things you can do inside an ad account — especially when you’ve just taken one over or are starting fresh. Tired of irrelevant clicks and wasted ad spend? WHD helps ambitious brands run high-performance Google Ads campaigns that convert. Visit https://whd.au to talk strategy. Hosted by James Walker – Managing Director at WHD Guest: Tia Scott – Google Ads Specialist at WHD 5:57
YouTube Video UEw0OG9od082VkRjaWxUSHg3R1BzWGlBdmNyTDJBdEhTdi4xMkVGQjNCMUM1N0RFNEUx

This Google Ads Task Should Be Done Every Week

WHD May 11, 2025

Google shut down our Merchant Center — no warning, no real reason, no appeal. In this episode of What’s Hot in Digital, James and WHD’s Senior Google Ads Specialist Brent Neale unpack what actually happened, what Google’s crackdown on AI content means for advertisers, and what every eCommerce business needs to be aware of before uploading AI-generated product images. This isn’t just about one account. With ad suspensions up over 300% in the last year, the rules are changing — and Google’s not explaining why. We cover: • Why our Google Merchant Center was permanently suspended • How Google is handling AI content — and the double standards in their policy • What “misrepresentation” actually means (and why it’s so vague) • Why good advertisers are getting punished while spammy ones slip through • What this shift means for CPCs, display ad quality, and future competition If you’re running eCommerce or using AI in your content, watch this before you launch your next campaign. ⸻ Need help navigating Google Ads policy changes? WHD helps eCommerce brands avoid ad account issues and build scalable campaigns. Visit https://whd.au to talk. ⸻ Hosted by James Walker – Managing Director at WHD Guest: Brent Neale – Senior Google Ads Specialist at WHD 9:36
YouTube Video UEw0OG9od082VkRjaWxUSHg3R1BzWGlBdmNyTDJBdEhTdi4wOTA3OTZBNzVEMTUzOTMy

Google Suspended My Merchant Center - Here’s What Happened

WHD April 26, 2025

Most businesses are leaking money on Google Ads without realising it. In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Google Ads Specialist, Tia Scott, to break down the four simple but critical fixes that can immediately lift your campaign performance. If you’re running Google Ads or paying someone else to, you need to check these settings. Here’s what we cover: • The location targeting mistake that’s killing your local results • How to use negative keywords to instantly stop wasting spend • Why your match types might be attracting the wrong traffic • The conversion tracking setup that separates smart campaigns from blind ones These are foundational, but they’re missed in the majority of accounts we audit. Don’t wait to fix them. ⸻ Want Google Ads that actually drive results? WHD works with ambitious brands to build campaigns that cut waste and maximise ROI. Visit https://whd.au to talk strategy. ⸻ Hosted by James Walker – Managing Director at WHD Guest: Tia Scott – Google Ads Specialist at WHD 5:01
YouTube Video UEw0OG9od082VkRjaWxUSHg3R1BzWGlBdmNyTDJBdEhTdi41MjE1MkI0OTQ2QzJGNzNG

4 Quick Fixes to Instantly Improve Your Google Ads Results

WHD April 17, 2025

Google Ads has just launched a new feature called Platform Comparable Columns — and while it might sound technical, it’s a game-changer for anyone running Demand Gen campaigns. In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Google Ads Specialist, Brent Neale, to unpack exactly what this update means, why it matters, and how it can give you a clearer picture of what’s really driving conversions in your account. If you’re running Demand Gen and not seeing results, this might be why. This new metric gives credit where it’s due — and finally shows the impact of YouTube and Display activity that was previously hidden in your reporting. Here’s what we cover: What Platform Comparable Columns actually are Why your current reporting might be underplaying Demand Gen performance How this update separates Demand Gen into its own ecosystem The right way to structure your campaigns to get a true read on effectiveness How to start comparing channel performance properly — without guesswork We’re also setting up a campaign in-house to test this firsthand — so stay tuned for the results in a future episode. Need help getting more out of your Google Ads account? WHD works with ambitious brands to drive performance through smart, transparent campaigns. Visit https://whd.au to talk strategy. Hosted by James Walker – Managing Director at WHD Guest: Brent Neale – Senior Google Ads Specialist at WHD 7:27
YouTube Video UEw0OG9od082VkRjaWxUSHg3R1BzWGlBdmNyTDJBdEhTdi4yODlGNEE0NkRGMEEzMEQy

This Google Ads Update Could Unlock Hidden Conversions

WHD April 11, 2025

If you are not getting the results you want in Google Ads, it's likely that your Ads person isn't a dedicated pro. Our Google Ads team does nothing but Google Ads all day, every day, which is one of the many reasons our managed campaigns outperform the others. We are confident in our ability to offer a money-back performance guarantee simply because, after managing hundreds of Google Ads campaigns, we know we can do better. It's not arrogance, it's confidence from experience. If you are ready to see better performance from your Google Ads campaigns which will increase your overall sales, book a free consultation with one of our Google Ads Experts (not a sales guy). T&Cs Apply. Book Your Consult here: https://offers.walkerhilldigital.com.au/google-ads-bfcm-offer 0:48
YouTube Video UEw0OG9od082VkRjaWxUSHg3R1BzWGlBdmNyTDJBdEhTdi41NkI0NEY2RDEwNTU3Q0M2

Our Google Ads Team Only Do Google Ads

WHD October 13, 2024

Most businesses struggle with Facebook lead forms - they get volume but terrible quality. Here's how Steph generated 1100 qualified leads at just $26 each in 6 weeks. What We Cover: • Why choosing 'higher intent' over 'more volume' changes everything • The 6-question formula that maintains low CPA while improving quality • How conditional logic filters out unqualified leads before you pay • The Zapier setup that turns 1100 leads into manageable workflow • Why most agencies get lead form quality completely wrong ──────── Tired of Facebook leads that never convert? Steph has released a course that will teach you her exact method: https://whd.au/master-meta-lead-generation-course/ ──────── Hosted by James Walker – Managing Director at WHD Guest: Steph McGrath – Head of Paid Social Strategy at WHD 5:33
YouTube Video UEw0OG9od082VkRjajFRR1I5QnBwSGI3bF9DandmaVBvXy41MjE1MkI0OTQ2QzJGNzNG

The Facebook Lead Strategy Everyone's Missing

WHD July 17, 2025

Meta just quietly rolled out Threads as an ad placement - but here's the catch: you can't see what your ads look like, you can't track performance, and they're already spending your budget there. James Walker (Managing Director at WHD) and Thom Riley (Senior Paid Social Specialist at WHD) break down why this launch feels half-baked and what it means for your ad accounts. What We Cover: • Why Meta's own preview tools don't show Threads ads • The tracking blackout that's hiding your spend • How this mirrors TikTok's problematic Pangle rollout • The simple campaign structure to test Threads safely • Why our Meta rep won't return calls about this ──────── Worried your ads are running where you can't see them? WHD helps brands reclaim control of paid social investments. Visit https://whd.au to talk with our team. ──────── Hosted by James Walker – Managing Director at WHD Guest: Thom Riley – Senior Paid Social Specialist at WHD 4:56
YouTube Video UEw0OG9od082VkRjajFRR1I5QnBwSGI3bF9DandmaVBvXy4wOTA3OTZBNzVEMTUzOTMy

Meta Added Threads Ads But You Can't Track Them

WHD June 27, 2025

Think your Meta Ads are driving new customers? Think again. In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to break down one of the most common issues we uncover when auditing ad accounts: budgets being quietly burned on existing customers instead of acquiring new ones. We’ll walk through the strategies we use to reduce wasted spend, take back control of your targeting, and scale new customer acquisition profitably. Here’s what we cover: • How to properly exclude existing customers using Klaviyo and Shopify • Why A+SC campaigns are often over-reporting performance • Where to set audience rules inside Meta’s backend (and what to avoid) • How to read the “New vs Existing Customer” breakdown in Ads Manager • What to expect when shifting to cold audiences — and how to structure for success If you’re serious about growing your customer base and scaling with Meta Ads, this is a must-watch. ⸻ Want to stop wasting budget on warm traffic and finally scale cold acquisition? WHD builds paid social strategies that drive real growth — not just inflated ROAS. Visit https://whd.au to talk strategy. ⸻ Hosted by James Walker – Managing Director at WHD Guest: Thom Riley – Senior Paid Social Specialist at WHD 6:13
YouTube Video UEw0OG9od082VkRjajFRR1I5QnBwSGI3bF9DandmaVBvXy4wMTcyMDhGQUE4NTIzM0Y5

Most Brands Are Wasting Meta Budget on the Wrong Audience

WHD May 14, 2025

What’s working in paid social media right now? In this episode of What’s Hot in Digital, WHD’s Head of Paid Social Strategy, Steph McGrath, joins James to break down the strategies that are driving performance across lead gen and eCommerce accounts — from high-quality lead forms to AI-powered Advantage+ Shopping campaigns. Whether you’re running ads for your own business or managing campaigns for clients, this episode is packed with actionable takeaways. Here’s what we cover: • The lead form updates that are improving both quality and volume • How to use custom questions and conditional logic to pre-qualify leads • Why we’re using lead forms over landing pages in many accounts • How AI-driven Advantage+ Shopping campaigns are outperforming traditional setups • What to watch for when rolling these strategies out (and what not to do) Smart strategy. Better performance. Practical tips you can use today. ⸻ Need help getting more from your paid social campaigns? WHD helps ambitious brands scale with performance-driven Meta Ads that convert. Visit https://whd.au to learn more. ⸻ Hosted by James Walker – Managing Director at WHD Guest: Steph McGrath – Head of Paid Social Strategy at WHD 4:59
YouTube Video UEw0OG9od082VkRjajFRR1I5QnBwSGI3bF9DandmaVBvXy4yODlGNEE0NkRGMEEzMEQy

What’s Actually Working in Paid Social Right Now

WHD April 23, 2025

Meta is sneakily switching on ad settings that are tanking your results — and unless you know exactly where to look, you’ll never even know it’s happening. In this episode, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to uncover the hidden traps inside Meta Ads Manager. From sneaky auto-enhancements to dangerous copy changes, we break down what to watch for — and what to turn OFF — before your campaigns go live. If you’ve ever looked at your Meta ads and thought “this isn’t what I set up,” this episode is for you. 🎯 What you’ll learn: - The auto-settings that are ruining your targeting - How Meta overrides your ad copy without telling you - The hidden features adding junk to your ads (like site links and irrelevant CTAs) - Why some placements kill performance — and how to fix them - And how to take back control of your Meta Ads account Don’t waste another cent. Watch the full breakdown now. 📌 Need help fixing your Meta Ads account? WHD helps ambitious brands build paid social campaigns that actually perform. Visit https://whd.au to book a strategy session. Hosted by James Walker – Managing Director at WHD Guest: Thom Riley – Senior Paid Social Specialist at WHD Learn more about WHD: https://whd.au 11:12
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Meta Ads Are Quietly Ruining Your Campaigns: Here’s What to Turn Off

WHD April 14, 2025

Your TikTok content isn’t getting the reach you expected — and you’re not alone. In this episode of What’s Hot in Digital, WHD’s Organic Social Media Coordinator Emma Swan joins James to break down what’s really working on TikTok right now — and why most brands are still getting it wrong. You’ll learn: • Why deleting low-performing videos could be hurting your reach • How to use trends the right way (without chasing empty views) • What TikTok looks for in native content • Why video perfection is overrated • How to build trust and visibility through employee-generated content • And whether scheduling tools are killing your engagement Whether you’re running a personal brand, an eCom store, or service-based business — if you’re trying to grow on TikTok in 2025, this episode is packed with the strategy, insights, and real-world examples you need to move the needle. 👉 Ready to grow with content that converts? Visit https://whd.au Hosted by James Walker – Managing Director at WHD Guest: Emma Swan – Organic Social Media Coordinator at WHD 9:49
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The Real Reason Your TikTok Strategy Isn’t Working

WHD May 5, 2025

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