Search that captures real intent.
Not every search is a customer.
We separate the queries that buy from the queries that browse, and we stop paying for the browsers. The savings get pushed into the searches that close.
Google Ads, run properly
Google Ads that paysfor itself, then paysfor the rest of your marketing.
The senior specialist team, and the AI system, behind Google Ads accounts that actually earn their spend back.
- Wasted spend32% of last month's spend went to queries that never convert.
- CannibalisationThree campaigns bidding on the same customer.
- Scale signalShopping for top 4 products tracking 40% under target cost. Push spend.
Sample findings. Your audit will show specifics for your account.
Google Ads accounts we run today
We speak CFO. Not Google Ads.
Most agency reports are written for the people who built the platform, not the person paying the invoice. We translate before we recommend.
- ROAS 4.2
Every dollar of ad spend brings four back. After product, shipping and fees, that becomes profit.
- nCAC down 30%
It costs us 30% less to acquire a new customer than it did last quarter. Same revenue, more margin.
- Smart Bidding tightening
The algorithm is chasing the cheapest conversions, not the most valuable ones. We pulled it back.
- Auction price inflation
Competitors paid more for the same clicks this quarter. Here is the spend shift to protect your margin.
- Asset group fatigue
Your ad creative has stopped working. Click rate is down 24% in 14 days. New creative scheduled.
- Attribution model shift
We changed how Google credits sales. Reporting numbers will move. Real revenue will not.
- Negative keyword sculpting
We stopped your ads showing for searches that never convert. That budget goes back to the keywords that earn.
Four things we do better than whoever is running your account today.
Most agencies copy the platform's recommendations into a deck and call it strategy. We treat Google Ads like a P&L line, not a dashboard.
Shopping built around margin, not impressions.
The platform optimises for revenue. We optimise for profit.
Product feeds rebuilt around margin, return rates and stock cover. The system stops promoting the products that lose you money on every sale.
YouTube and Demand Gen that fills the top.
Cheap reach, real attention, measured against real outcomes.
Demand creation that loads the funnel for Search and Shopping to close. Always measured against what reached your bank account, never against view rate.
Account architecture that does not fight itself.
Most accounts run three campaigns bidding on the same customer.
We rebuild structure so campaigns stop cannibalising each other. One auction, one budget, one customer journey. Cleaner numbers and lower cost per sale.
Where the next dollar of revenue actually comes from.
Before we touch a bid, we model the four levers that move your bank account. Spend goes where it earns, not where the platform recommends.
Modelled in PulseAI. Agreed before launch.
New customers found.
Acquisition you did not have last quarter. We model the cost to land each one and the spend bracket where it stays profitable.
Repeat customers reactivated.
Existing buyers brought back through Search and Shopping at a fraction of acquisition cost. Usually the fastest profit lever.
Average order value lifted.
Targeting and creative reshaped to put higher-margin products in front of higher-intent searches. Same traffic, bigger basket.
Payback window shortened.
Less waste, faster compounding. The point where a customer pays back their acquisition cost moves forward by weeks, not days.
From leaky account to scaling, in 30 days.
Same process for every account we touch. Honest about what changes week one, week two, and ongoing.
Week 101
Audit.
Senior strategist pulls the account apart. Wasted spend quantified to the dollar. Three biggest fixes identified before any change goes live.
Weeks 2 to 302
Rebuild.
Structure rebuilt around your margin, not the platform's recommendations. Tracking cleaned, feeds fixed, creative briefed. Targets agreed in writing before spend resumes.
Ongoing03
Daily PulseAI analysis.
PulseAI pressure-tests your account every night. Anomalies, scale signals and kill conditions surface the next morning. A specialist reviews and approves every change before a dollar moves.
Every 30 days04
Monthly strategy review.
You sit down with the senior strategist running your account. P&L on the table, model refreshed, next 30 days agreed. A working session, not a presentation.
Same process for every account · Honest about what changes when
PulseAI. Your Google Ads account, pressure-tested every night.
PulseAI is the AI system built on twelve years of WHD playbook. It reads your account every night, flags what changed, and tells the strategist where to look in the morning. You own the account, you own the data, and we own the work.
pulse.whd.au·Mission Control
Synced 02:14 AEST
Revenue · last 30 days
$540k
+$58k
Apr 18Email send + 22% Meta lift
ChannelSpendROASΔ 7DTrend
Google$48.2k4.2×+18%
Meta Ads$62.4k3.8×+5%
TikTok$18.1k2.4×−12%
YouTube$11.8k5.1×+24%
pulse.whd.auSynced 02:14
Revenue · last 30 days
$540k+$58k
ChannelROASΔ 7D
Google4.2×+18%
Meta Ads3.8×+5%
TikTok2.4×−12%
YouTube5.1×+24%
OPPORTUNITY1 of 3
Reallocate $4.2k from TikTok to YouTube
TikTok ROAS down 12% W/W, YouTube up 24%. PulseAI projects +$8.4k revenue at current CAC.
Nothing auto-executes. Strategist holds the line.
Trained on twelve years of WHD playbook.
What to look for, what to ignore, when a platform recommendation will burn margin. Encoded into a system only we operate.
Reads your account every night.
Spend, conversions, search terms, asset performance, product feeds. Every signal in one place, refreshed every 24 hours.
Surfaces what changed, in plain English.
Not a dashboard you have to interpret. A morning briefing your strategist works from. Anomalies, scale signals, kill conditions.
Strategist approved before anything moves.
PulseAI raises the ceiling on what we can spot. A senior specialist still approves every change before a dollar shifts.
Named clients. Numbers you can call them and verify.
Aggregate book-level claims are easy to write. These are the three accounts we will put you on the phone with.
Same spend. 47% cheaper new customers.
PulseAI spotted $180k a quarter of channel cannibalisation in week two. Budget reshuffled, account structure rebuilt around margin, cost per new customer dropped without changing the topline spend.
Read case studyRevenue tripled inside one engagement.
National QSR brand. Coordinated paid, organic and lifecycle through one team. Google Ads carried the bottom of funnel while YouTube and Demand Gen loaded the top.
Read case studyFrom break-even to 8.4x return on spend.
Burger franchise. Creative refresh, channel rebalancing and a feed rebuild took blended return from break-even to scaling across one full quarter.
Read case studyEvery number verifiable. Reference calls available on request.
Senior specialists. Same team for years. Not a rotating bench of juniors.
Most accounts get handed to whoever joined last. We do the opposite. Every account has a named senior strategist who has been running Google Ads for at least seven years, supported by a specialist team that does not rotate. The person who built your account is the person you call when something moves.
Named senior strategist.
On every account. On every call. You know who runs it because they introduce themselves on day one and stay for the engagement.
Seven years minimum.
Hiring bar for Google Ads at WHD. No graduates running spend, no account managers who learned the platform last quarter.
Heavy training, no rotation.
We invest in keeping specialists sharp. They stay on your account because that is what continuity is worth.
Performance tied. No lock-ins. Profit honest.
Three commitments that show up in every engagement. The fee structure follows from these, not the other way around.
Performance tied.
Our fee structure is designed so we earn more when you earn more, not when you spend more. The full model is on the table in the first call.
Month to month.
No long-form contracts. You stay because the numbers stack up. If they ever stop, you leave.
Selective intake.
We turn down accounts we do not think we can grow. The accounts we do take get the full team, the full system, and our honest read on what is possible.
What CFOs ask us before signing.
Most ecom accounts have their first profitable month inside 60 days. Lead-gen accounts run longer because the conversion cycle is longer. Either way, the 90-day model we build for you shows the exact week we expect payback. If we miss the model, we say so.
Every campaign launches with kill conditions agreed in writing. If we hit a kill, we stop. You are not locked in, you are not paying for a year of underperformance, and the audit work we did stays with you.
You do. Always. We run inside your Google Ads MCC, your Merchant Center and your GA4. If we ever part ways, the account, the data and the build all stay with your business.
A base rate that covers the team running your account, plus a performance share that activates once we cross agreed targets. We walk you through the full structure on the strategy call. Nothing hidden, nothing variable that you have not signed off on.
Senior strategists, a custom AI system, daily account analysis and a kill-condition model take work to build and work to run. The cheaper offers are juniors plus templates. They are cheaper because they cost less to deliver, not because they earn you more.
You keep the account, the data, the build and the documentation. PulseAI access ends. Most of what we built is yours to keep running or to hand to whoever comes next.