What can you afford to pay for a new patient?
Answer a few questions about your clinic. In two minutes you will know your real cost per patient, the most you can afford to pay, and whether you are ready to grow. We do the maths.
Scan to open this on your phone- What a patient is really worth
- The most you can afford to pay
- Whether you are ready to grow
Tell us about your clinic
What a patient is worth
The value of a new patient across their whole course of care, before we take out your costs.
What you sell, and the diary it takes
Add each service, what its visits bill, and roughly how much of your current diary it takes up. The shares should add to 100%. Skip this block if you would rather not break it down. Every other number on the page still works without it.
What you spend, what it buys
So we can work out what a new patient is actually costing you today.
How much room have you got?
Both numbers come straight out of your practice software. We turn them into how many more patients you can take.
Not sure of your slots? Work them out from hours
Here is your patient growth number
= 60% of the $256 gross profit a new patient brings.
They bill $427 across their care, and $256 of that is profit. At 100% you spend every cent of it to win them.
How much of a patient's gross profit you are willing to spend to win them.
You are under your max affordable with margin to spare, room to invest more per patient.
Every number, in one place
What one new patient bills across their whole course of care, 3.6 appointments each.
Your monthly marketing ÷ the new patients it brings in.
What you will pay to win a patient, 60% of their gross profit.
Extra new patients a month to hit your target utilisation.
Open appointments a month, running at 74% utilisation.
Left after delivery costs, at your gross margin. The true break-even on acquisition.
What one booked appointment bills on average, across a course of care.
What your diary mix is worth
Across your whole diary an appointment averages $147, against $119 for a typical new patient's course of care. Filling spare capacity above is valued at the new-patient rate.
If your diary looked different
Drag each service toward the share you want it to be. Same appointments, different mix. Here is what it is worth.
Filling your diary to 85% means about 25 more new patients a month, or 87 more appointments at $119 each, instead of running at 74% today.
That is revenue. About $74,298 of it is gross profit at your margin, and about $49,253 is left once you have paid to win those patients ($25,045 a year at your $86 cost per patient).
Save your growth number
Download a one-page summary of your result, or take the blank worksheet to run the numbers for another clinic.
Prefer to talk it through? hello@whd.au · 1300 314 172
Indicative figures to guide a conversation, not financial advice. Your clinic figures are calculated on this device and are not stored or sent anywhere.
| Gross profit per patient | $256 |
| Patient lifetime revenue (revenue) | $427 |
| Revenue per appointment | $119 |
| Current cost per new patient | $86 |
| Maximum affordable cost per patient | $154 |
| Extra patients to reach 85% utilisation | +25 / mo |
| Spare capacity now (at 74%) | 207 appts / mo |
| Mix-shift opportunity (annual, at your target mix) | - |
| Revenue left on the table (annual, fill + mix) | $123,830 |
| Gross profit on that revenue | $74,298 |
| Net after the marketing to win them | $49,253 |
| Service | First $ | Follow-up $ | Follow-ups # | % diary |
|---|---|---|---|---|