Your Patient Growth Number

What can you afford to pay for a new patient?

Answer a few questions about your clinic. In two minutes you will know your real cost per patient, the most you can afford to pay, and whether you are ready to grow. We do the maths.

Work out my number≈ 2 minutes · your numbers stay on this device

Scan to open this on your phone

What a patient is really worth
The most you can afford to pay
Whether you are ready to grow

The calculator

Tell us about your clinic

Pre-filled with an example clinic. Replace each field with your own numbers.

01 · Your patient economicsiClinic-wide averages. Best guesses are fine: you can refine any number later and watch the results move.

What a patient is worth

The value of a new patient across their whole course of care, before we take out your costs.

Average initial appointment revenue$What a first appointment bills, on average.Average number of follow-up appointmentsVisits in a typical course of care.Average follow-up revenue$What one follow-up appointment bills.Rebooking / continuation rate%Share of new patients who go on to their follow-ups.Approximate gross margin%Roughly what's left after direct costs of delivery.

02 · Your services & diary mixiEach service, what its visits bill, and its rough share of your booked diary. The shares should total 100%.

What you sell, and the diary it takes

Add each service, what its visits bill, and roughly how much of your current diary it takes up. The shares should add to 100%.

ServiceFirst visit$Follow-up visit$Follow-ups% of diary%

Diary total: 100%

03 · Your marketing right nowiEverything you spend in a month to attract new patients: ads, agency fees, content.

What you spend, what it buys

So we can work out what a new patient is actually costing you today.

Current monthly marketing investment$Ads, agency, content: everything you spend to get patients.New patients generated / monthNew patients that spend brings in each month.

04 · Your capacity & teamiHours each clinician is available per month and how full their diary is now. This sets your capacity.

How much room have you got?

Add each clinician, the hours they're available a month, and how full they are now. We'll turn that into how many more patients you can take.

Your team

Name / roleHours / moUtilisation%

Average appointment lengthminTurns clinician hours into appointment slots.Desired utilisation%How full you'd like the clinic to run.Owner's share of appointments%How much of the delivery runs through you.

See my result

Your result

Here is your patient growth number

Your max affordable cost per new patientiYour chosen % × lifetime revenue. Lifetime revenue = first visit + rebooking % × follow-ups × follow-up fee.

$149

= 35% of the $427 a new patient bills across their lifetime of care.

Break-even after delivery costs: $256. Past that, a patient costs you money.

Set your appetite35%

CarefulFull revenue · $427

How much of a patient's lifetime revenue you are willing to spend to win them.

Your cost per new patientiMonthly marketing spend ÷ new patients per month, placed against what you can afford.Comfortable

You pay $86 to win each patient

You · $86

You pay now

$86

Your max affordable

$149

Break-even max

$256

You are under your max affordable with margin to spare, room to invest more per patient.

The numbers behind it

Every number, in one place

Patient lifetime revenueiFirst visit + (rebooking % × follow-ups × follow-up fee).

$427

What one new patient bills across their whole course of care, 3.6 appointments each.

Current cost per new patientiMonthly marketing spend ÷ new patients it brings in each month.

$86

Your monthly marketing ÷ the new patients it brings in.

Max affordable per patientiYour slider % × lifetime revenue per patient.

$149

What you will pay to win a patient, 35% of their lifetime revenue.

Patients to reach 85%i(Capacity × target utilisation − booked appointments) ÷ appointments per patient.

+25

Extra new patients a month to hit your target utilisation.

Spare capacity nowiTotal capacity from your team hours − appointments already booked.

207

Open appointments a month, running at 74% utilisation.

Gross profit per patientiLifetime revenue × your gross margin.

$256

Left after delivery costs, at your gross margin. The true break-even on acquisition.

Diary intelligenceiPer visit = course revenue ÷ visits in the course. Monthly = booked appointments × diary share × per-visit rate.

What your diary mix is worth

General consults55% of diary$112/visit$36,529/mo

Rehab programs25% of diary$128/visit$19,025/mo

Minor procedures20% of diary$220/visit$26,092/mo

Your most valuable appointment is Minor procedures at $220 a visit, currently 20% of your diary.

Shift the mix

If your diary looked different

Drag each service toward the share you want it to be. Same appointments, different mix. Here is what it is worth.

General consults55% → 55%

Rehab programs25% → 25%

Minor procedures20% → 20%

Current mix

$81,646/mo

Target mix

$81,646/mo

Drag the sliders to test a new mix.

The opportunity

Revenue you are leaving on the table every yeariFilling your diary to your target utilisation plus your mix shift, valued at your services’ per-visit rates, × 12 months.

$143,741

Filling your diary to 85% (about 25 more new patients a month) at the mix you are aiming for, instead of running at 74% today.

Fill to 85% · +$143,741/yrShift your mix above to add more

Take it with you

Save your growth number

Download a one-page summary of your result, or take the blank worksheet to run the numbers for another clinic.

Prefer to talk it through? hello@whd.au · 1300 314 172

Indicative figures to guide a conversation, not financial advice. Your numbers are calculated on this device and are not stored or sent anywhere.

WHD · Clinic Growth Workshop

Your Patient Growth Number

Max affordable / new patient

$149

Lifetime revenue $427 per new patient ($256 gross profit). Max affordable set to $149 — 35% of revenue — repays your current spend by their first visit.

Where you stand

Comfortable

You are under your max affordable with margin to spare, room to invest more per patient.

The one thing to fix — Demand: You have room to see more patients and headroom in your cost per patient. → Turn marketing up: you can profitably afford more new patients than you are getting.

Gross profit per patient	$256
Patient lifetime revenue (revenue)	$427
Current cost per new patient	$86
Maximum affordable cost per patient	$149
Extra patients to reach 85% utilisation	+25 / mo
Spare capacity now (at 74%)	207 appts / mo
Mix-shift opportunity (annual, at your target mix)	-
Revenue left on the table (annual, fill + mix)	$143,741

WHD.AU · HELLO@WHD.AU · 1300 314 172 · MelbourneIndicative only — not financial advice.

WHD · Clinic Growth Workshop

Patient Growth Worksheet

Jot your numbers here, then enter them in the tool to get your result.

1 · Your patient economics

Average initial appointment revenue$

Number of follow-up appointments#

Average follow-up revenue$

Rebooking / continuation rate%

Approximate gross margin%

2 · Your services & diary mix

Service	First $	Follow-up $	Follow-ups #	% diary

3 · Your marketing right now

Current monthly marketing investment$

New patients generated / month#

4 · Your capacity & team

Clinician / role	Hours/mo	Util %

Appt lengthmin

Desired utilisation%

Owner's share%

How your number works

Patient value = (initial fee + rebooking rate × follow-ups × follow-up fee) × gross margin

Cost per patient = monthly marketing ÷ new patients

Max affordable = patient value × the share of profit you'll reinvest to win them

Patients to target = (capacity × desired utilisation − booked) ÷ appointments per patient

WHD.AU · HELLO@WHD.AU · 1300 314 172 · Melbourne — indicative only, not financial advice.