Free wastage audit

Find out where your ad spend is leaking.

9 out of 10 accounts we review are wasting at least 30% of their budget.

A senior specialist goes through yours line by line and shows you where the money is going, what it’s costing you, and what to do about it.

  • A senior channel specialist reviews your accounts, not a sales rep.
  • The wastage in dollars: where spend isn't converting and why.
  • A cannibalisation check across channels and campaigns.
  • A prioritised fix list, yours to action with or without us.
Certified platform partners
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Get your free audit

Takes two minutes. No obligation, the findings are yours to keep.

Monthly ad spend

Trusted by brands spending millions on ads

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What we check

Where the money usually leaks.

Every audit covers the four places we most often find budget quietly disappearing.

Spend that never converts

Queries, audiences and placements that eat budget without producing customers. We quantify it in dollars, not vague percentages.

Channels competing with each other

Campaigns bidding on the same customer from different directions. It looks like growth in every platform's report, but you're paying twice for the same sale.

Weak signals feeding the platforms

The platforms optimise against whatever signal you give them. If tracking is off or the wrong outcomes are rewarded, the machines scale the waste for you.

Creative that's stopped working

Fatigued ads keep spending long after they stop selling. We flag what to refresh, what to kill and what deserves more budget.

FAQS

Fair questions.
Straight answers.

WHD team member taking calls

Nothing. A good audit is the fastest way to show you how we work, so we do the first one free. There's no obligation afterwards and the findings are yours to keep.

Read access to your ad accounts and analytics, and a few minutes on your goals. No long onboarding, we can usually get started from a single login.

A senior strategist, not a junior or a sales rep. The person who reviews your accounts is the same person you'd work with if we go further.

You'll have the findings within a few business days of granting access, and we walk you through them on a short call.

Then we'll tell you straight. If your accounts are already tight, that's a useful result. We won't invent problems to sell you work.

No. The audit is yours to keep and act on however you like. If you want help implementing it we can talk, but there's no obligation.

No obligation

Stop paying for wasted clicks.

Get a free wastage audit and see exactly where your ad budget is leaking, and what to do about it.

Get my free audit