Creative Strategist, Paid Social

Team: Creative
Type: Full time
Location: Brisbane, QLD
Working: Hybrid: four days in our Brisbane office, one from home
Salary: $75,000 to $85,000 + super, depending on experience

About WHD

WHD is a performance marketing agency with teams in Brisbane and Melbourne. We've been growing brands since 2014, and we hold ourselves to the numbers that actually hit a client's P&L, not dashboards lighting up green.

The role

We're after a Creative Strategist to own the creative on our paid social accounts. You'll read the performance yourself, work out what's driving results and what isn't, then turn that into the next round of creative: shoot briefs, design briefs, ad copy and content plans.

You'll also shoot organic content yourself. Not every idea needs a full production, and the short-form that performs is usually the stuff filmed quickly and natively, so you'll be comfortable picking up a phone and capturing TikTok and Reels style content on location, in the office or at a client site.

You work in a two-person pod with a Performance Manager, as peers. They own the account operation, the builds, budgets, audiences and tracking. You own the creative and your own read on how it's performing. Our Creative Scorecard puts the numbers straight in your hands, so you're never waiting on someone else to tell you what's working.

What you'll do

Analyse paid social performance across your client portfolio using our Creative Scorecard, and own the read on which formats, hooks and angles are working
Measure results against each client's KPI, whether that's ROAS, CPA, CTR or cost per lead, and track the trend over time
Build content plans grounded in that analysis, covering shoot content, statics and graphic-only assets
Brief photo and video shoots with clear direction on concept, message and creative angle
Brief the design team with performance-informed direction and references
Write ad copy that reflects what's proven to work for each client, and adapt it by platform, audience and objective
Write scripts or prompting questions for video shoots
Keep an up-to-date read on each client's creative likes, dislikes and brand nuances, and apply it so work lands first time
Review and approve creative against the brief and the brand before it goes to the client for proofing
Film and cut short-form organic content yourself, TikTok and Reels style, on location, in the office or at client sites
Repurpose approved ad creative for organic social, adapting captions and calls to action per platform
Work closely with the paid media, design, video and client success teams to keep creative and campaign strategy joined up

What we're looking for

Around 2+ years in paid social creative, content strategy or a similar role, ideally agency-side or across multiple brands
Comfortable reading paid social performance data and turning it into creative decisions
Strong copywriting: you can shift tone and message to suit the brand, the platform and the objective
Clear briefing skills, so shoots and designers get what they need to deliver right the first time
A genuine eye for quality and brand consistency across static, motion and video
Comfortable shooting and editing short-form content on a phone, and confident being on camera or directing someone who is
Someone who keeps up with social in their own time, so a results report reads like a content plan waiting to happen
Organised across multiple clients, timelines and priorities
Full Australian working rights, and able to work from our Brisbane office four days a week

Nice to have

Hands-on experience in Meta Ads Manager, even if you won't be building campaigns here
Experience briefing or running shoots
Editing and design ability beyond the basics (CapCut, Premiere, Canva, Figma)
Experience in ecommerce or lead generation

Why WHD

Real ownership of the creative on your accounts, with the training and tools to do the job properly
Channel specialists, not generalists: you go deep, not wide
Our Creative Scorecard, so your creative calls run on clean, trusted data instead of someone else's summary
Measured on outcomes that matter, not vanity metrics
Hybrid working: four days in our Brisbane office, one from home
Half-day Fridays: we finish at 12:30pm every week
$75,000 to $85,000 + super, depending on experience

What this role isn't

You won't be building campaigns, managing bids or setting up tracking. That sits with your Performance Manager. This role is creative direction backed by your own performance read, not account operation.

Apply for this role

Send us your CV, a short note on a piece of paid social creative you're proud of and why it worked, and a link to a portfolio, reel or a piece of short-form content you shot yourself.