Fill your pipeline.With leads that close.
Google Ads, Meta and local search, run for your business and measured against your CRM. You see which campaigns produce quoted jobs and closed work, not which ones fill a form.
Most lead generationis measured wrong.
Say a $40 lead never answers the phone and a $120 lead closes a $30,000 job. Optimise to cost per lead and you'll buy more of the first one.
We measure what your P&L measures: qualified enquiries, cost per opportunity and closed work. Not clicks. Not raw form fills.
Half the enquiries you pay for never pick up the phone. Most agencies count every one as a win anyway.
A lead called back in five minutes and a lead called back tomorrow are different products. Response time is part of the campaign.
Your CRM knows which campaigns produce revenue. The ad platforms don't. Spend should follow closed work, not click counts.
Live client account, anonymised. Inbound calls read from call tracking against the client's own quality threshold, last 90 days.
Measuring it is half the job.Here's the other half.
Three kinds of future customer, the channels that reach each one, and the work that turns an enquiry into closed work.
One playbook. Tunedfor your industry.
Phone calls are tracked and qualified the same way as forms, because for most service businesses the best leads ring. Don't see your platform? We'll build the integration.
How Fair Dinkum Builds scaled to 1,500+ leads a month, with cost per lead on target.
“The tangible results are there, and the proof's in the pudding when our sales are so high every week.”
Zeke, Fair Dinkum BuildsMeasured by WHD: lead volume across Meta and Google, 2026 monthly average; cost per lead on Meta against the agreed target, twelve months to July 2026. Fair Dinkum Builds, a WHD client since 2020.
You have questions.
We have answers.
Size is not the filter. We work with sole operators and multi-crew companies alike. What matters is that you want to grow and have the capacity to take on more work. The first conversation is as much about whether we are the right fit for you as the other way around.
We run the full growth stack: paid search, paid social, local SEO and AI search, landing pages, call tracking and conversion tracking, measured against qualified enquiries and closed work rather than clicks.
Almost certainly. We integrate with HubSpot, Salesforce, Pipedrive, GoHighLevel, Zoho and monday, plus job platforms like ServiceM8, Tradify and simPRO. If your system isn't on the list, we'll build the integration.
Most engagements are ongoing management, because compounding is where the results are. We do scope discrete projects (audits, landing pages, tracking builds) when that is the right first step.
Demand-capture channels can move within weeks. The compounding channels (local SEO, AI search, qualification and follow-up) build over months. We set expectations per channel in the first session.
Book a strategy session. Twenty minutes with a senior strategist to go through your channels, your spend and what your pipeline should be doing. No obligation either way.