From ad click to qualified lead to closed revenue, tracked end to end through PulseAI Pipeline. We measure what lands in your CRM and closes, not what fills a form.
Trusted by builders, trades, finance, legal and professional services across Australia.
Leads are not pipeline.
Form fills don't pay invoices
Qualified opportunities do. Most agencies stop counting at the form fill and call it a win, whether or not anyone answers the phone.
Volume is not value.
Cheap leads cost the most
Say half your enquiries are tyre-kickers. A $40 lead that never picks up costs more than a $120 lead that closes. Optimise to cost per lead and you buy more of the wrong ones.
Clicks are not closed deals.
The sale happens off-platform
Your CRM knows which campaigns produce revenue. The ad platforms don't. We close that loop, so spend follows closed deals instead of click counts.
We measure what your P&L measures: qualified leads, cost per opportunity, and closed revenue. Not clicks. Not raw enquiries.
PulseAI Pipeline is the lead generation module of PulseAI. It connects your ad platforms and your CRM together, so every dollar of marketing spend has a direct line to qualified leads, quotes and closed revenue.
Workspace
Your pipeline / Mission Control
Qualified leads · last 30 days
86
+14vs prev period·19%
Pipeline value
$1.2M
$14k avg deal size
72 monthly avg
Enquiries
312
Qualified
86
Cost / qualified
$96
Quote rate
63%
Closed
21
Avg deal
$14k
Lead journey · last 30 days
From ad click to closed revenue
Ad click
5,840
Enquiries
312
5.3% click to enquiry
Qualified
86
27.6% qualify rate
Quoted
54
63% quote rate
Closed
21
$294k closed revenue
Channels · by qualified leads
Last 30 days
Insights · last 7 days
Reviewed by WHD
Speed to lead slipping
Average first contact now 4.2h. Leads called inside 15 min close at 3× the rate. Routing fix recommended.
Qualified rate up after form change
Adding a budget question cut enquiries -12% but lifted qualify rate +9pts. Cheaper junk, gone.
Reporting on qualified, not raw leads
CRM sync confirms qualified is 27.6% below enquiry. All channel costs above are per qualified lead.
Platform budget pacing · month to date
Day 22 of 30 (73% elapsed)
Lead stages from CRM sync. Hashed identifiers only.
Every Google, Meta and YouTube dollar mapped to a real enquiry, with spam and junk filtered before it hits your reporting.
Lead quality scored against your own qualification rules, so you pay for opportunities, not activity.
CRM sync ties campaigns to quotes and closed deals, so budget follows revenue instead of lead counts.
Response-time tracking on every lead, because the first fifteen minutes decide most deals.
PulseAI Pipeline integrates with the platforms Australian service businesses actually run on, at the CRM layer, where deals are real.
Don't see your platform? We'll build the integration.
Phone calls tracked and qualified the same way as forms, because for most service businesses the best leads ring.
Volume is easy to buy. We put the quality controls in writing first: qualification rules, response-time standards and privacy handling, agreed before a dollar goes live.
What counts as a qualified lead is agreed with your sales team before launch: budget, timeline, location, service fit. Campaigns are optimised and reported against that bar, not raw form fills, so marketing and sales argue about strategy, not definitions.
Leads decay in minutes, not days. Routing, notifications and follow-up automation are set up so every lead gets contact inside the window we agree, and the response-time data is on the dashboard where everyone can see it.
Lead data flows through documented consent. No raw personal information pushed to ad platforms, hashed identifiers only, and every unsubscribe honoured across the stack.
We're a marketing partner, not your sales team. We work alongside your sales lead so marketing hands over opportunities, not homework.
CASE STUDY VIDEO. Fair Dinkum Builds. 16:9, 60 to 90s. Source cut available: YouTube wd3DRYqCJso ('How Fair Dinkum Builds achieved consistent sales growth'). Self-host the mp4 or re-edit with PulseAI Pipeline dashboard inserts. Captions track required.
[X]
Qualified leads per month
[X]%
Reduction in cost per qualified lead
[X]×
Return on ad spend, closed deals only
[X]
Quarters of consistent lead flow
“[Quote from Fair Dinkum Builds, to be sourced]”
PulseAI INSERT 1. PulseAI Pipeline channel mix view. 16:10 retina. Google + Meta + YouTube contribution to qualified leads. 1920x1200.
PulseAI INSERT 2. PulseAI Pipeline lead journey view. 16:10 retina. Enquiry to qualified to quoted to closed, with response-time tracking. 1920x1200.
