Allied health marketingthat fills your diary.
For clinics who want to grow their books.
Google Ads, Meta and local search, run for your clinic and measured against your booking software. You see what every dollar actually booked, not what it cost you per click.
Podiatry, physio, osteo, chiro, dental, cosmetic and GP clinics across Australia.
Some of the clinics we work with
Why clinics come to us
Most clinics that come to us grew on reputation and referrals, and want to grow further. Before they call, it usually sounds like one of these.
Word of mouth has a ceiling.
Referrals and repeat patients built the clinic, but they only reach people who already know you. Every week, locals search for your service and book whoever they find first.
Reports that never reach the bank.
If you've tried ads or an agency before, you've seen dashboards full of clicks and impressions. None of it told you how many patients actually booked, or what each one cost.
Growth you can't switch on.
You want to fill quiet days, add a practitioner, maybe open a second location. But patients arrive when they arrive, and word of mouth won't turn up on schedule.
Four ways we keep your diary full.
There are only a few ways a patient ends up booking with you. We run all of them, and make sure the booking actually happens.
Google Search.
Ads that show when someone's already searching for your service. Someone typing "podiatrist near me" at 9pm is ready to book, so we make sure they find you first.
Google Maps and AI Search.
Showing up in Google Maps and AI answers, without paying per click. It keeps bringing patients in after the monthly ad budget runs out.
Facebook and Instagram.
Reaching patients before they've started looking. Most people live with a problem for months before they search, so we get you in front of them early.
Follow-up and past patients.
Turning enquiries into booked visits, and bringing past patients back. Your cheapest new booking is usually someone who's seen you before.
Most marketing in healthis measured wrong.
Say a new podiatry patient is worth $90 on the first visit and $2,400 over 18 months. Judge the campaign on the $90 and you'll kill the one that built your clinic.
We measure what your P&L measures: attended appointments, first visit revenue, and lifetime patient value. Not clicks. Not enquiries.
An enquiry isn't a booking, and most agencies stop counting at the form fill.
You paid to win the patient, then lost the slot they never showed for. Cost per booking still counts it as a win.
Judge a campaign on what it billed this month and you will never see the patients still coming back in a year.
Live client account, anonymised. Attendance read from the clinic's booking software, last 30 days.
One playbook. Tunedfor your speciality.
For GP and specialist clinics we connect through HealthEngine, not your clinical software. Patient records stay where they are. Don't see your platform? We'll build the integration.
How The Feet People filled their diaries with patients who turn up.
“Having such an outstanding result with cost per lead, this has meant that our expenses have reduced. Meanwhile, we can actually increase the number of leads that are coming through as well.”
Lawrence Taufahema, Director, The Feet PeopleResults for 2021 to 2025, as stated by The Feet People, a WHD client since 2021.
Rather just pick up the phone?
No call centre, no scripts. Get Mark, a WHD growth specialist, on the phone, tell us about your clinic, and we'll tell you straight whether we can help. No obligation either way.
You have questions.
We have answers.
Size is not the filter. We work with single-room practices and multi-site groups alike. What matters is that you want to grow and have the chairs and practitioners to take on more patients. The first conversation is as much about whether we are the right fit for you as the other way around.
We run the full growth stack: paid search, paid social, local SEO and AI search, landing pages and conversion tracking, measured against attended appointments and lifetime patient value rather than clicks.
Most engagements are ongoing management, because compounding is where the results are. We do scope discrete projects (audits, landing pages, tracking builds) when that is the right first step.
Google Ads, Meta, YouTube and local/AI search, tied together with PulseAI Clinic so every channel is judged on booked, attended revenue.
Demand-capture channels can move within weeks. The compounding channels (local SEO, AI search, lifetime value) build over months. We set expectations per channel in the first session.
Book a strategy session. Twenty minutes with a senior strategist to go through your channels, your spend and what your diary should be doing. No obligation either way.