From ad click to attended appointment to lifetime patient value, tracked end to end through PulseAI Clinic. We measure what your P&L measures, not what the ad platforms tell you.
Trusted by podiatry, physio, osteo, chiro, dental, cosmetic and GP clinics across Australia.
An enquiry is not a booking.
Enquiries don't pay rent
Your diary sits outside the ad platforms, and most agencies never go looking. They count the form fill and stop there.
A booking is not a visit.
No-shows cost you twice
A no-show is an ad you paid for and a chair that earned nothing. Cost per booking counts it as a win. We read attendance back from your booking software.
A visit is not a patient.
What you bill vs what you bank
Say a new podiatry patient is worth $90 on the first visit and $2,400 over 18 months. Judge the campaign on the $90 and you'll kill the one that built your clinic.
We measure what your P&L measures: attended appointments, first visit revenue, and lifetime patient value. Not clicks. Not enquiries.
Before a patient can be counted, someone has to go and get them. Three kinds of future patient, and the channels that reach each one.
Someone typing 'podiatrist near me' at 9pm is the closest thing to a booking you can buy. We make sure it's your name they find.
Paid search rents attention. Local SEO owns it, and it keeps compounding while your ad budget resets every month.
Most people live with a problem for months before they go looking for a fix. Search cannot reach them. Meta can.
An ad that earns the click and a booking page that loses them is money set on fire. And your cheapest new booking is usually an old patient.
Not every clinic needs all four. A practice with a full diary and a no-show problem has a different job to one nobody can find. The audit tells us which.
PulseAI Clinic is the health and wellness module of PulseAI. It connects your ad platforms, your booking software and your revenue together, so every dollar of marketing spend has a direct line to first visit revenue and lifetime patient value.
Workspace
Your clinic / Mission Control
Attended appointments · last 30 days
140
+18vs prev period·14%
Projected 18-month LTV
$239k
$1,710 avg per patient
115 monthly avg
Booked
168
Attended
140
No-shows
16.5%
Re-book rate
83%
First visit $
$9.8k
18mo LTV
$239k
Patient journey · last 30 days
From ad click to measurable revenue
Ad click
3,360
Booked
168
5.0% click to book
Attended
140
16.5% no-show
First visit $
$9.8k
$70 avg first visit
18mo LTV
$239k
24× lift over 18mo
Channels · by booked
Last 30 days
Insights · last 7 days
Reviewed by WHD
No-show rate trending up
Up +1.8% week-over-week. Current SMS reminder cadence is 1 send. Recommend 2 sends, T-24h and T-2h.
YouTube punching above its budget
YouTube has 10% of spend but the highest LTV per patient at $2,180. Worth testing another $500 from Meta next period.
Reporting on attended, not booked
Cliniko sync confirms attended is 16.5% below booked. All channel ROI above is attended-only.
Platform budget pacing · month to date
Day 22 of 30 (73% elapsed)
Trends from Cliniko booking layer. Hashed identifiers only.
Every Google, Meta, TikTok and YouTube dollar mapped to a real booked appointment.
No-shows pulled out of the numbers, so you're paying for outcomes, not optimism.
Cohort models by service and channel show what a patient is worth over eighteen months, not just the first visit.
Chair time utilisation and revenue per practitioner, traced back to the campaigns that filled the diary.
PulseAI Clinic integrates with the platforms Australian clinics actually run on, at the booking layer, where appointments are real.
Don't see your platform? We'll build the integration.
For GP and specialist clinics we connect through HealthEngine, not your clinical software. Patient records stay where they are. The booked appointment is all PulseAI Clinic needs, and all it measures.
Most agencies treat health like any other vertical until AHPRA sends a letter. We don't. Every campaign, landing page and creative we produce is reviewed against the regulatory frameworks that govern your practice, and signed off by your principal practitioner before a dollar goes live.
Every ad and landing page runs through our pre-launch AHPRA checklist: a 37-point review against the National Law (s.133) and the AHPRA Guidelines for advertising a regulated health service. No patient testimonials. No language we can't substantiate. WHD account lead and clinic principal both sign off in writing before launch.
For cosmetic and aesthetic clinics we work to AHPRA's revised cosmetic procedure guidelines (cosmetic surgery 2023, cosmetic non-surgical 2024) and keep therapeutic claims inside the TGA Therapeutic Goods Advertising Code. Before-and-after imagery treated under the strict rules: surgical not in social ads, non-surgical only with identical conditions, written consent, and risk information adjacent.
Booking integrations configured so no raw personal information (email, phone, condition, treatment type) leaves your systems for ad platforms. Health data is sensitive information under the Privacy Act, so it's held to the higher bar: hashed identifiers only, with documented consent collected via a separate, unticked marketing checkbox. Tracking links stripped of anything that could identify a health condition.
We're a marketing partner, not your legal advisor. Your principal practitioner has final sign-off, and for cosmetic surgical work we defer to your legal counsel. What we control is the review: nothing goes live that we cannot substantiate.
CASE STUDY VIDEO. The Feet People. 16:9, 60 to 90s. Cold open with clinic ambience (5s). Principal to camera with one specific claim. B-roll of treatment, schedule, team. PulseAI Clinic dashboard insert showing real numbers. End on principal close. Captions track required.
[X]%
Growth in new patient bookings
[X]x
Return on ad spend, attended only
$[X]
Lifetime value per acquired patient
[X]
Practitioners' diaries filled
“[Quote from clinic principal, to be sourced]”
PulseAI INSERT 1. PulseAI Clinic campaign mix view. 16:10 retina. Shows Google + Meta + TikTok + YouTube contribution to attended bookings, with hashed PII. 1920x1200.
PulseAI INSERT 2. PulseAI Clinic 18-month LTV cohort view. 16:10 retina. Shows first visit revenue vs lifetime patient value curve by acquisition channel. 1920x1200.
