Digital Marketing Specialist (Paid Search & SEO)

Team: Performance
Type: Full time
Location: Brisbane, QLD
Working: Hybrid: three to four days in the office, the balance from home
Salary: Up to $80,000 + super

About WHD

WHD is a performance marketing agency with teams in Brisbane and Melbourne. We've been growing brands since 2014, and we hold ourselves to the numbers that actually hit a client's P&L, not dashboards lighting up green.

The role

We're after a paid search specialist with a couple of years' experience to take real ownership of client accounts. Day to day you'll plan, build, optimise and report on Google Ads campaigns, with scope to get stuck into SEO and AI search as well.

We back specialists over generalists, so you'll go deep on your channels rather than juggling everything at once, and we invest in training to keep you sharp.

What you'll do

Manage and optimise Google Ads accounts across Search, Performance Max, Shopping and Display
Build campaigns from the ground up: structure, keywords, ad copy, extensions and tracking
Monitor budgets, bids and pacing, and make data-led optimisation calls against clear profit targets
Set up and QA conversion tracking (GA4, Google Tag Manager)
Present performance reports directly to clients, in plain English, and tie the numbers back to their goals
Contribute to SEO and AI search: on-page, technical, content and visibility work
Work alongside our creative and strategy teams to keep campaigns joined up
Stay ahead of platform changes and bring ideas to the table

What we're looking for

Around 2+ years managing Google Ads, ideally agency-side or across multiple accounts
Solid grasp of campaign structure, keyword research, bidding strategies and optimisation
Comfortable in GA4 and conversion tracking; Google Tag Manager a plus
Some SEO experience, or a genuine appetite to develop it
Confident reading data and turning it into decisions and clear reporting
Comfortable presenting to clients and explaining performance in plain English
Organised and self-managing across multiple clients and deadlines
Strong written English and a sharp eye for detail
Full Australian working rights, and able to work from our Brisbane or Melbourne office three to four days a week

Nice to have

Google Ads certification
Experience with Meta, TikTok, YouTube or Microsoft Ads
Familiarity with tools like SEMrush, Ahrefs or Looker Studio
Ecommerce or lead-gen campaign experience

Why WHD

Real ownership of your accounts, with the training and tools to do the job properly
Channel specialists, not generalists: you go deep, not wide
PulseAI, our proprietary performance engine, so your decisions run on clean, trusted data
Measured on outcomes that matter, not vanity metrics
Hybrid working: three to four days in the office, the balance from home
Half-day Fridays: we finish at 12:30pm every week
Up to $80,000 + super

Apply for this role

Send us your CV and a short note on a Google Ads account you're proud of and why.