OPPORTUNITY1 of 3
Reallocate $4.2k from TikTok to YouTube
TikTok ROAS down 12% W/W, YouTube up 24%. PulseAI projects +$8.4k revenue at current CAC.
WHD Pulse
Your marketing.One source of truth.
Pulse is the platform we built to run and report on every client account. Spend, leads and sales synced daily from the ad platforms, reconciled to the numbers they report, and open to you around the clock. No waiting for a monthly PDF.
pulse.whd.au·Mission Control
Synced 02:14 AEST
Revenue · last 30 days
$540k
+$58k
Apr 18Email send + 22% Meta lift
ChannelSpendROASΔ 7DTrend
Google$48.2k4.2×+18%
Meta Ads$62.4k3.8×+5%
TikTok$18.1k2.4×−12%
YouTube$11.8k5.1×+24%
pulse.whd.auSynced 02:14
Revenue · last 30 days
$540k+$58k
ChannelROASΔ 7D
Google4.2×+18%
Meta Ads3.8×+5%
TikTok2.4×−12%
YouTube5.1×+24%
Nothing auto-executes. Strategist holds the line.
Pulse Mission Control. Live spend, results and alerts across every channel.
Most agency reportingis marking its own homework.
A slide deck of screenshots, sent once a month, with the numbers chosen by the people being measured. That is the industry standard, and it is why we refused to use an off-the-shelf reporting tool.
We built Pulse instead. It pulls from the same sources you would check yourself, so the number you see is the number the platform reports, not our version of it.
Numbers that reconcile
If Pulse says you spent it, Ads Manager says the same. Every figure matches what the source platform reports, at the correct attribution window. When they disagree, that is a bug we fix, not a footnote.
Synced daily, not monthly
Meta, Google, TikTok, GA4, Shopify and call tracking are pulled into Pulse every day. You are never looking at last month's story.
History that can't drift
Every report is frozen the day it is generated. Nothing gets quietly restated later, so last quarter's numbers still say what they said last quarter.
Inside Your Portal
Everything we do,on the record.
Your portal shows the modules that matter for your engagement. No padding, no vanity dashboards.
Live performance
KPI tiles, daily spend and conversions, and per-campaign tables for every platform. Every campaign, not a top ten.
Monthly reports
An interactive report built for your business model, generated from the same daily data, with a shareable link for anyone on your side who needs it.
Active ads
Every ad currently running, with its last seven days of performance. Watch the actual creative, see what it returned.
Lead tracker
Enquiries in one pipeline view, so lead flow is something you can check, not something you are told about.
Plan and creative approvals
Campaign plans and creative are approved inside the portal, so what was agreed and when is always on the record.
Optimisation log
A published log of the changes we make to your account and why. You should never have to ask what your agency did this month.
Measured On Your Model
Your business isn't generic.Your reporting shouldn't be.
Pulse reports on the numbers that decide whether marketing is working for your kind of business, not a one-size-fits-all template.
Business model
What we measure
Why it matters
Lead generation
Cost per lead and qualified enquiries
A cheap lead that never answers the phone is not a result. Quality is part of the measure.
Bookings and clinics
Cost per booking and patient value
A booked appointment is worth more than a form fill, and your reporting should know the difference.
Ecommerce
ROAS, average order value and new customers
Revenue that is all repeat buyers looks great until growth stalls. New-customer economics stay visible.
Hospitality
Revenue and like-for-like growth
Comparing a long weekend to a wet Tuesday tells you nothing. Like-for-like comparisons keep it honest.
FAQsYou have questions.
You have questions.
We have answers.
No. Pulse is how we run every client account, and portal access comes with working with WHD. It is not an add-on or an upsell.
Not currently. Pulse exists to run and report on the accounts we manage, so the platform and the service come together.
Meta, Google, TikTok, GA4 and Shopify sync daily, alongside call tracking and the industry systems that matter for your business, from practice management software to CRMs. If your system holds the truth about your sales, we work to get it connected.
Ad platform data syncs into Pulse every day. You are looking at yesterday at the latest, not a month-old export.
Yes. Multi-brand groups and franchise networks get a consolidated portal with a brand picker, so head office sees everything and each location sees its own.